PORTFOLIO
Client: Hunterdon Harmonizers
Assignment: Recruiting brochure
Excerpt:
Come Sing With Us!
We can take you from the shower to the stage in just six weeks!
Love to sing? So do we.
Were you in a high school or college chorus?
Do you sing with your church choir?
Would you enjoy getting together with men who share your love for music --- men who relish the chance to perform a uniquely American musical style?
If you answered "yes" to any of these, then barbershop singing may be for you.
Client: Home News Tribune Newspaper
Assignment: Article about Appraisers
Excerpt:
'What's it Worth to You?"
WANTED: Well-organized, disciplined individuals for stimulating work. Make your own hours. College degree optional. Earnings potential: six figures after a few years.
It's not hype.
In the somewhat little-known field of real estate appraising, men and women who are seeking a challenge are pulling in big money to nail down what houses are worth -- or condo developments, or a piece of vacant property, or a proposed office building or even a horse farm ...
Client: Community Square Publications
Assignment: "Entertaining, but accurate" histories of New Jersey towns.
Excerpt:
Freehold:
A controversial Revolutionary War battle, an event-filled race track and a rock-and-roller named Bruce.
These are just some of the things Freehold is famous for. Every time Bruce Springsteen wails "Born in the U.S.A.," he's talking about Freehold, where he also went to high school...
Cranford:
Cranford was once called the Venice of New Jersey because the Rahway River meanders through town. Although gondoliers are in short supply these days, there's no lack of romance in Cranford's history, which centers, naturally, on the river...
Whitehouse and Whitehouse Station:
The name "Whitehouse" may conjure up images of a stately presidential home, yet the inspiration for Whitehouse, N.J., was anything but. Whitehouse was named after a tavern...
Clinton:
A sparkling red mill by a waterfall is a riveting sight on Clinton's Main Street. Not only is the mill a well-known landmark, it's also the focal point of a small, but historic town where some 250 locations are in a national historic district, including three hitching posts and a former music hall...
Client: New Jersey Savvy Living Magazine
Assignment: Editor of special 84-page health issue. Developed story ideas, wrote cover story, hired writers, oversaw editing and production.
Excerpt:
"Behind the Scenes," Editorial Page
"Are you able to rent a skeleton?" asked the heavily-accented German voice on the other end of my phone.
Of all the conversations I've had as an editor, this was certainly one of the most unusual. But then again, medical scientist Dr. Joachim Kohn is a most unusual man.
Whether he's dreaming up offbeat ideas for our magazine's cover or inventing a biodegradable plastic that may someday be transformed into human bone, Kohn never hesitates to think outside the box.
It was his unbridled spirit of creativity, as well as his many accomplishments in medical research that led us to choose Kohn as the cover story for our first issue on health care in the Garden State.
Client: Janet Cargill, J. Cargill Image Consulting
Assignment: Brochure introducing her services to women
Excerpt:
Look like a million dollars.
Feel like a million dollars.
Discover your inner beauty, elegance and grace.
Get the makeover that will change your life -- Let image consultant Janet Cargill find your personal style.
"My goal is to help women feel good about themselves." -- J. Cargill
"You could be a size 2 or a size 22. It isn't about size. It's about attitude."
-- J. Cargill
Client: Graphic Matter (design firm) for Solution Quest (Information Technology company specializing in "content management")
Assignment: Marketing brochure, Web site revamp and trade show materials
Excerpt:
Are You Channeling the Energy of Ideas ... Or Drowning in Content?
When was the last time the right people in your company had the right information at the right time?
Your company's knowledge resources are like the forces of nature. When harnessed and directed, they're a powerful energy resource. When out of control, they can be devastating.
Are you tapping into the natural energy source that's created, paid for and owned by your company?
Harness the Power of Your Knowledge Resources -- Documents, Data files, Web pages, Portals, Images, Audio files, Video Files
Tell YOUR story and make it count.
Words and Ideas
"Have Pen Will Travel"
(908) 730-0355